Posted to MedZilla on 11/12/2019

Takeda Pharmaceuticals

US-IL, Senior Marketing Analyst SR0041174-MZ


Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism Integrity, Fairness, Honesty, and Perseverance and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine.

Here, everyone matters, and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people s lives including your own.

BioLife is an industry leader in operating high quality plasmapheresis centers throughout the United States. At BioLife Plasma Services, we excel at caring. Caring for the quality of our lifesaving services, caring for the donors who help make it happen, and caring for the communities we call home. Improving Lives. Improving life for everyone.

BioLife s employment opportunities are among the best, offering competitive pay, immediate benefits, paid time off, on the job training, advancement potential AND an environment full of fast-paced fun all while working to save lives.

Monitor waiting room for children whose parents/guardians are donating plasma and provide a safe and clean environment.

Primary Role

The BioLife Marketing team is looking for a Senior Marketing Analyst to be responsible for the analysis of plasma collections, donor fees and marketing effectiveness. This role will support solutions needed to drive key analytics projects and develop actionable growth strategies. You will also be responsible for developing tools that provide insights that can be leveraged by senior management to deliver business results. The ideal candidate will be an analytically minded, independent problem solver who can leverage advanced tools & methods to understand data.

Essential Functions


  • Conduct analysis to identify volume growth opportunities and implement pilots
  • Leverage predictive analytics to forecast collection volumes and donor fees
  • Perform market analysis to understand customer trends and competitive impacts
  • Identify customer segments for enhanced business opportunities and lead the design of new, targeted marketing strategies
  • Calculate the ROI of promotional offers and optimize donor fee spend
  • Analyze location level data to develop action plans for underperforming locations
  • Own the marketing dashboards and reports to monitor performance and trends
  • Prepare ad-hoc analysis on critical marketing strategies
  • Develop and maintain reporting for marketing KPIs

Education & Experience Requirements

Essential: Bachelor's Degree and 3+ years of related work experience in marketing analytics, business intelligence, finance or related role

Desired: Masters

Key Skills and Competencies

  • Understanding of marketing analytics, customer engagement metrics, online marketing, and customer segmentation
  • Experience with relational databases (SQL), statistical tools (R, Python) and visualization tools (Tableau, Qlik)
  • Expert in data visualization tools and techniques
  • Proven ability to work in cross-functional teams
  • Excellent presentation, communication and project management skills
  • Manage and transform large datasets
  • Strong MS Office skills, primarily Excel and PowerPoint

Other Requirements

Travel 10%

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law -

EEO is the Law Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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* If a direct employer requests that you go to their web site and complete your application there in order to be
  considered, please do so. Applications for all positions are subject to each employer's specific requirements.