US-IL, Associate Director, Patient Marketing R0001973-MZ
Associate Director, Patient Marketing
Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a SPM or AD, Neuroscience Marketing in our Deerfield, IL office.
Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a SPM or AD, working on the Neuroscience Marketing team, you will be empowered to be responsible for designing and operationalizing consumer/patient marketing strategy and developing key messages, channel strategy, and designing core tactics in order to inform consumers/patients and drive the business.
Be responsible for designing and operationalizing Consumer/Patient strategy for assigned Neuroscience brands. Focus on developing key messages, channel strategy, campaigns and core tactics to educate consumers/patients and drive the business.
-Develops consumer/patient message architecture and campaigns. Ensures alignment with overall brand/franchise strategic priorities and positioning
-Develops creative briefs/brand book; designs core brand promotional assets (e.g., print ads, websites, brochures) and assures brand and CME execution of messaging and strategy
-In partnership with CAI and Agency, identifies critical insights and design elements for initiatives/promotions designed to inspire desired patient behavior change
-Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix and monitor ROI of individual tactics
-Responsible for partnering with internal and external cross-functional stakeholders to design and implement customer experience programs
-Makes strategic choices when prioritizing and commissioning tactics; collaborates with CME partners and Agency to utilize best practices
-Leverages brand insight to inform patient segmentation and channel mix preferences
-Maintains strong communications and relationships with the Alliance partner and the MRL team
EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:
-Bachelor s Degree
-At least 6 years of experience with increasing responsibilities in marketing
-Understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG), and how to effectively engage patients
-Demonstrated ability to drive cross functional alignment and lead matrix teams
-Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
-Ability to clearly and succinctly communicate (verbally/written) at the executive level
-Capable of leveraging data and analytics to distill insights and drive data-based decision making
-Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions.
-Experience in DTC marketing positions at a commercial pharmaceutical organization
-At least 8 years experience with increasing responsibilities in marketing
-Able to sit for long period at a desk
-Able to read and review large quantities of printed material or online material
-Travel to internal and external meetings including overnights and weekends, estimated up to 20% travel
Empowering our People to Shine
Please visit our website at takedajobs.com