Posted to MedZilla on 12/15/2018

Syneos Health

US-NY, Senior Brand Planner 3199399-MZ



At GSW, our philosophy is Speak People where we are committed to changing the conversation about healthcare by humanizing health communications. We are a healthcare advertising agency that thinks just a bit differently, works just a bit closer and dives just a bit deeper to make sure that we Speak People in everything we do.

We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency. At GSW we are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.

As Senior Brand Planner, you are a member of our Integrated Strategy team, consisting of Brand Strategists and Medical Directors. GSW s multi-disciplinary approach to strategy offers a differentiating leadership opportunity in healthcare marketing.

You will primarily support the VP, Brand Strategy in the development of brand strategies and tactics that align with the clients business objectives. Your role will help elevate the agency s insight into the lived experience of illness today, from the perspective of all key audiences, including physicians, patients and caregivers as applicable. You may also be asked to provide secondary support to the entire Integrated Strategy team by conducting primary and secondary research and analysis to illuminate market, product and competitive insights to help drive strategic recommendations.


Collaborate with brand team members including account management, medical, engagement and creative colleagues to create and apply strategic solutions to meet client/brand objectives
Assist in custom research design and development (e.g., crafting discussion guides, conducting interviews, attending client-managed research, and synthesizing learnings to develop an informed point-of-view and strategically relevant recommendations)
Help provide clarity and understanding of the behaviors, drivers and motivations of healthcare audiences (HCPs, patients, caregivers)
Assist in planning and facilitating brand positioning and creative strategy workshops, discussions, and brainstorms
Aid in the development of creative briefs and help inform engagement plans
Stay current with industry news and competitive environment to continually expand knowledge

Job Requirements

Bachelor s degree required
Oncology or high science therapeutic experience high preferred
5-8 years strategic planning experience in a healthcare environment, in either an advertising, marketing or consulting agency; prior oncology experience preferred but not necessary
Strong research design and facilitation skills (especially qualitative, with knowledge of quantitative methods) with experience in mining actionable insights among healthcare audiences (including HCPs and/or patients)
Experience with developing and presenting content in a client-facing capacity
Excellent interpersonal and communication skills samples of writing and presentations may be required

Accountable, self-starter with a curious nature and willingness to learn and stretch their knowledge
Communicates clearly and succinctly in a variety of settings and styles
Ability to conceptualize and think strategically
Strong time management skills and ability to manage deliverables across brands
Passionate and focused on building strategic solutions for healthcare brands
Ability to quickly understand the purpose and application of GSW strategic tools (e.g. Brand Arc, Speak People Strategic approach, Messaging Strategy, etc.)
Desire to participate in new business opportunities as appropriate

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