Associate Director, HCP DSE & Multi Channel Marketing - Neuroscience
US GEN MED
East Hanover, NJ
Responsible for the development, implementation and execution of brand strategy and operational plans that optimize sales, market share and revenue growth for erenumab.
Develop professional (HCP) marketing strategies aligned with the brand strategic imperatives
Supports development and evolution of core (HCP) creative/messaging and marketing campaign
Develop and execute long-term disease education strategy that will run in parallel to branded launch largely via non-personal promotion (partner with Amgen NPP lead to execute)
Develop and execute HCP social media strategy
Execute HCP segmentation strategy (eg. tailored content by segment, specialty)
Leads the development and execution of multi-cultural initiatives
Partner with Digital Medicines CoE to understand innovative multi-channel initiatives and work to customize for the franchise
Partner with Digital Medicines operational manager to project manage initiatives to ensure successful execution
Partners with other team members to ensure seamless execution of campaign
Identifies market insights using market research, competitive intelligence, and understanding of disease areas
Provides strategic direction to professional agencies to optimize marketing mix; balancing return on investment and impact to brand
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy
Monitors portfolio and brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
The applicant must possess a strong background in Pharmaceutical marketing, a high level of analytical and conceptual ability in order to provide strategic focus to the brand, and demonstrate a proven track record of strong execution and results. The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and manage teams and multiple vendors. 25% travel is required.
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
Minimum of 3-5 years of US in-line HCP pharmaceutical marketing and/or digital marketing; launch experience preferred
Previous experience in migraine, pain or biologics preferred
Previous experience in sales, sales management, or account management preferred
Demonstrated success in working with matrix teams
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation)
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
Exceptional use of time management, planning, organizational, selling and negotiation skills.
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
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